1. The message of the picture was that you should come to the Wacken Open Air Festival to listen to heavy metal music, since it's heavier than anything you'll experience at home, even your actual weights.
2. The important elements to create the irony of the picture are the weight itself being in the corner, seeming to drag the image down, suggesting heaviness. But to say that the metal there in the picture isn't heavy enough creates the humor. What clues people into the idea that the poster is about heavy metal music is the font I used at the bottom of the image, that font is iconic because that's what Iron Maiden uses for their album covers, and they're a well known and respected group within the genre and music in general. Another clue the Wacken logo itself being an animal skull, skull and horn imagery is deeply associated with heavy metal music, which makes the message much clearer to the audience. One last clue is the color choice I used (or lack thereof). Since the background is a dark grey, the white letters of both the logo and the caption are easily noticeable.
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